People
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Mike "Poppy" Cummins leans against the door of his Red Shed Fly Shop in Peck, Idaho. Cummins started the shop less than a mile from the banks of the Clearwater River in 2002 when he decided to retire from the trucking business. His billboard doesn't lie; he is open 24 hours a day by appointment and he does go fishing at 5 p.m. each day during the busy season. He once had a customer call and say he would be coming through the area at 1 a.m. Poppy met the customer and sold him at rod after the midnight hour. Great customer service is an integral part of Poppy's business philosophy.
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